AI Digital Appoints First SVP of Employee Empowerment, Signaling a Shift in How AI-Native Companies Scale

AI Digital

March 12, 2026

8

minutes read

The newly created role reflects the company's 2026 focus on building human infrastructure to match the pace of AI-driven growth.

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Miami, FL – March 10, 2026 – AI Digital, a fully remote AI-native media consultancy, today announced the appointment of Kristen Oliver as Senior Vice President, Employee Empowerment — a newly created executive role aligned with one of the company’s core strategic priorities for 2026: strengthening human infrastructure as AI accelerates global growth.

As AI Digital scales its global team by 91% in the past year, and advances AI adoption across client operations, the company is investing in human capability with the same rigor applied to technology. The move reinforces its founding belief that the most powerful AI-native organizations are built on human intelligence, enhanced by AI.

AI Digital views leadership development, organizational resilience, and empowerment frameworks not as traditional HR functions, but as core business infrastructure. Elevating this function to the executive level signals that in a remote-first, AI-native environment, emotional intelligence, leadership resilience, and structured people systems are operational priorities.

Kristen brings more than 25 years of leadership experience across digital media and technology organizations. Most recently, she served as an Executive and Leadership Coach at Arete Coaching & Transformation. Prior to that, she was Chief Empowerment Officer at illumin EU & LATAM, where she led global culture transformation and leadership development during a period of significant growth and operational change — the same inflection point AI Digital is navigating now as it scales globally.

In her role, Kristen will work directly with AI Digital’s executive team to embed empowerment frameworks into leadership development, organizational design, and performance systems.

“As AI accelerates how companies grow, investing in people becomes even more critical. Kristen’s role ensures we’re building the leadership strength and organizational resilience needed to scale AI Digital globally.”

— Stephen Magli, CEO, AI Digital

About AI Digital

AI Digital is an AI-native media consultancy and innovation partner powered by an Open Garden framework. Founded in 2018, AI Digital’s global team of 450 specialists connects clients to audiences through a unique blend of human expertise and advanced technology, delivering unbiased, AI-enhanced media solutions for brands and agencies. The company partners with all major advertising platforms to deliver measurable results aligned with clients’ business objectives and brand KPIs.

Media Contact

pr@aidigital.com

Inefficiency

Description

Use case

Description of use case

Examples of companies using AI

Ease of implementation

Impact

Audience segmentation and insights

Identify and categorize audience groups based on behaviors, preferences, and characteristics

  • Michaels Stores: Implemented a genAI platform that increased email personalization from 20% to 95%, leading to a 41% boost in SMS click through rates and a 25% increase in engagement.
  • Estée Lauder: Partnered with Google Cloud to leverage genAI technologies for real-time consumer feedback monitoring and analyzing consumer sentiment across various channels.
High
Medium

Automated ad campaigns

Automate ad creation, placement, and optimization across various platforms

  • Showmax: Partnered with AI firms toautomate ad creation and testing, reducing production time by 70% while streamlining their quality assurance process.
  • Headway: Employed AI tools for ad creation and optimization, boosting performance by 40% and reaching 3.3 billion impressions while incorporating AI-generated content in 20% of their paid campaigns.
High
High

Brand sentiment tracking

Monitor and analyze public opinion about a brand across multiple channels in real time

  • L’Oréal: Analyzed millions of online comments, images, and videos to identify potential product innovation opportunities, effectively tracking brand sentiment and consumer trends.
  • Kellogg Company: Used AI to scan trending recipes featuring cereal, leveraging this data to launch targeted social campaigns that capitalize on positive brand sentiment and culinary trends.
High
Low

Campaign strategy optimization

Analyze data to predict optimal campaign approaches, channels, and timing

  • DoorDash: Leveraged Google’s AI-powered Demand Gen tool, which boosted its conversion rate by 15 times and improved cost per action efficiency by 50% compared with previous campaigns.
  • Kitsch: Employed Meta’s Advantage+ shopping campaigns with AI-powered tools to optimize campaigns, identifying and delivering top-performing ads to high-value consumers.
High
High

Content strategy

Generate content ideas, predict performance, and optimize distribution strategies

  • JPMorgan Chase: Collaborated with Persado to develop LLMs for marketing copy, achieving up to 450% higher clickthrough rates compared with human-written ads in pilot tests.
  • Hotel Chocolat: Employed genAI for concept development and production of its Velvetiser TV ad, which earned the highest-ever System1 score for adomestic appliance commercial.
High
High

Personalization strategy development

Create tailored messaging and experiences for consumers at scale

  • Stitch Fix: Uses genAI to help stylists interpret customer feedback and provide product recommendations, effectively personalizing shopping experiences.
  • Instacart: Uses genAI to offer customers personalized recipes, mealplanning ideas, and shopping lists based on individual preferences and habits.
Medium
Medium

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