AI DIGITAL BLOG

How AI Digital Became the Transparency Leader of Programmatic Advertising

How to Evaluate Your SSPs in 2025: What Agencies Need to Know

The programmatic advertising ecosystem has reached a breaking point. While agencies continue to chase scale through legacy Supply Side Platform (SSP) relationships, the harsh reality is that more access no longer equals better outcomes.

From Managed Services to Smart Supply: How AI Digital Creates a Complete Advertising Ecosystem

The DSP-Agnostic Approach That Gives AI Digital an Edge in Fragmented Media Buying

Upfront trends and implications for marketers

Your Performance Is Deceiving You: The Case for Playing the Long Game

Your CPA looks great but growth is slowing. Discover why performance metrics deceive, how diminishing returns destroy ROI, and what actually drives growth.

AI Digital Debuts AI Digital Labs to Power Client Transformation, with a growth-focused AI leader at the helm

Microsoft folds Xandr: why it happened, what’s next, and how brands should respond